Bud Light is doubling down on its all-things-to-all-people strategy with a massive $200,000 donation intended to benefit LGBTQ businesses of color as the beer brand seeks to contain the fallout from its partnership with a transgender social media influencer.
In May the Anheuser-Busch beer brand quietly announced it would make a donation to the National LGBT Chamber of Commerce’s Communities of Color Initiative.
The move is another attempt by Bud Light to thread the needle between backlash from both the right and the left that has cost the brand tens of billions of dollars in market value.
According to a press release from May 30th, Anheuser-Busch stated, “Bud Light was brewed to be an ‘Easy to Drink, Easy to Enjoy’ beer for everyone 21+ and that still holds true today. We look forward to extending our work with the NGLCC to continue making a positive impact on the LGBTQ+ businesses that play a critical role in bringing people everywhere, together.”
Despite touting a “strong track record of industry leadership in supporting the LGBTQ+ community,” Bud Light has seen its “social credit score” with liberal groups tank after distancing itself from Dylan Mulvaney, the transgender influencer who ignited a firestorm after social media posts intended to drive the brand toward more “inclusive” marketing and away from its “fratty” blue-collar base of customers.
In addition to cries of betrayal from the left, Bud Light has withered a torrent of criticism from celebrities, commentators and politicians who have celebrated its misfortune.
The company has seemingly gone in every public relations direction as it attempted to course-correct, first blaming the controversy on “misinformation” before pivoting to launch camo-printed cans and giving away free beer.
Ahead of the June celebration of Pride Month, conservatives online turned their fire from Bud Light to other brands they accused of going “woke” in appeals toward LGBTQ inclusiveness. Brands like Target, Kohl’s, and Chik-fil-A have been hit hard by public confrontations in their stores and online boycotts intended to shame the brands away from inclusive messaging and redirect them to basic customer service.
Queer beer, that’s the legacy of Ahb. Those holding their stock should have long ago filed a class action lawsuit for the intentional devaluation of their holdings. And dont tell me that the high chair did not have any clue, the fact that they found and used a patsy to introduce their bid for this next buying/spending generation is now front page knowledge that even those on the lying left can easily see. THEY WANT THE NEXT GEN LOYAL TO THEM ONLY AND THIS IS HOW FAR THEY ARE WILLING TO GO! The problem is that the stockholders are now stuck or forced to bail at a substantial loss or stick it out and hope for a return. They will take the hit because they know the generations that have dumped them are dying off and that time will take care of this debacle, and they are right. Bud Light, the hottest selling beer in Hell!!!
Follow the “MONEY” as well as “LISTENING” to “EVERYTHING & ANYTHING” Jb & his regime “SAYS & DOES~ 2024 is around the corner & they are gearing up to “WIN” @ “ANY” cost, no matter how illegal it will be!!!
“ONE WORLD GOVERNMENT / ONE -TIER GOVERNMENT” in the “NAME” of “SAVING” democracy according to Jb & his regime.
As you already know America is living Obama’s 3rd term to carry out what Hillary was supposed to carry out~ “FUNDAMENTALLY TRANSFORMING AMERICA”!!!
At “NO” point this transformation was about “ECONOMY”, INFRASTRUCTURES” etc. it was based on “CULTURE & DIVERSITY”!!!
“FLASHBACK”~ OCT 2013~ Obama: Transforming America (READING THIS IS LIKE WE ARE RELIVING THOSE DAYS ALL OVER AGAIN~LOOKING @ “EVERYTHING & ANYTHING” AMERICA IS GOING THROUGH THE JB REGIME)
“We are five days away from fundamentally transforming the United States of America.” — Barack Obama, October 30, 2008
“We are going to have to change our conversation; we’re going to have to change our traditions, our history; we’re going to have to move into a different place as a nation.” — Michelle Obama, May 14, 2008
https://www.nationalreview.com/2013/10/obama-transforming-america-victor-davis-hanson/
“FLASHBACK”~ MARCH 2017 Did he ‘fundamentally transform America’?
In reality, President Obama made eight years of systemic changes: not only legal and regulatory, but also cultural, moral and psychological. Some of this transformation of America cannot be reversed.
The most fundamental transformation President Obama accomplished can be summarized in one word: lawlessness. The most important American office for enforcing laws was occupied by a man who instead enforced his personal will. Unshackling the presidency from its constitutional limitations is one of the most dangerous transformations of all, no matter who occupies the Oval Office. The worst legacy of the Obama administration is the erosion of the rule of law.
In 2017, America is a different nation from what it was on Jan. 20, 2009. To sign away some of Mr. Obama’s policies and laws will be easy, but to confront America’s changed mentality will not. To instead leave it as it is will be easy; to transform it back to the way it was, much less to make it great, will not. That’s because the Obama years appealed to an ugly, destructive and powerful element: our lawless human nature. The only way to truly roll back the Obama years is to change our own hearts and attitudes toward law.
https://www.thetrumpet.com/14535-president-obamas-hidden-legacy
Can’t just boycott bud light, must hit them on all their products….. List here https://en.wikipedia.org/wiki/Anheuser-Busch_brands
Buds in the shit can.
Wholly shit! They donated 100% profits from the last 6 months of bud light sales? Then went and quadrupled it!