Kohl’s is the latest retailer to face criticism for offering LGBTQ+ apparel for infants, sparking outrage and calls for a boycott.
The department store’s onesies, featuring the LGBTQ+ pride flag, have drawn backlash from shoppers who claim the company is catering to the Woke crowd.
Kohl’s, which has already seen its stock shares decline by almost half in 2022, now faces a similar backlash as Bud Light and Target.
One Twitter account summed up the sentiment by stating, “Looks like another company needing Bud-lighting!”
Another Company needing Bud-lighting! https://t.co/IiMNt4MRTd
— Texas Papa Bear Hayes 🇺🇸🇺🇸✝️✝️ (@bear_hayes) May 29, 2023
The controversy emerged as social media users shared their disappointment with Kohl’s for selling LGBTQ+ onesies both online and in stores. The apparel, designed specifically for Pride Month in June, prompted a wave of negative feedback.
The criticism gained momentum when popular Twitter account ‘End Wokeness’ condemned the LGBTQ+ onesies for infants, highlighting that Kohl’s apparently failed to learn from the backlash faced by Bud Light and Target.
It’s been going on for years. I see this stuff in every store I go to. Michael’s, JoAnn’s, Macy’s, cvs, kohl’s, target, everywhere. Except hobby lobby. Thankfully, they don’t carry that kind of merch.
— (F)ourth of (J)uly (B)irthday 😉 (#FJB) 🇺🇸 (@doubleAbdalla90) May 29, 2023
Looks like Kohl’s didn’t learn a thing from Bud Lite and Target pic.twitter.com/qRzlmepW4B
— End Wokeness (@EndWokeness) May 28, 2023
The controversy spread further when YouTuber ‘Twisted Luck Truth’ posted a video criticizing Kohl’s in-store merchandise, which was subsequently removed from TikTok.
Among the featured items was a t-shirt displaying the message “BELONG BELIEVE BE PROUD” accompanied by a silhouette of Mickey Mouse. Conservative influencer Benny Johnson questioned why Kohl’s would sell “Pride Merch” for three-month-old babies.
Why is Kohl’s selling “Pride Merch” for 3 month old babies? pic.twitter.com/e2ErOzwYOT
— Benny Johnson (@bennyjohnson) May 28, 2023
On the other hand, a liberal content creator defended Kohl’s, urging the company to stand its ground and keep its pride collection.
“Kohl’s please stand your ground and keep your pride collection. I’m sick of gun hungry bigots acting like not being straight is killing kids, when we all know what happens EVERY F***ING DAY IN THIS COUNTRY.”
This controversy occurs amidst ongoing boycott attempts against various brands that have shown support for the LGBTQ+ community, with critics interpreting it as an extension of Woke ideology. Notably, Bud Light recently faced a significant market value loss of nearly $16 billion after the backlash against its campaign featuring transgender figure Dylan Mulvaney.
Target, another company affected by similar boycotts, removed some of its controversial Pride collection items but emphasized its continued commitment to LGBTQ+ causes. Target has incurred a loss of $10 billion in market valuation in the wake of a growing backlash to its Pride-themed clothing line for children.