Bud Light on Monday addressed the criticism it received over its partnership with transgender influencer Dylan Mulvaney, saying the collaboration was meant to “authentically connect with audiences.”
Anheuser-Busch created a special can to celebrate what Mulvaney, a biological male, has claimed is “365 Days of Girlhood.”
The trans activist posted videos as part of the collaboration that stunned conservatives.
“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” Mulvaney wrote on social media.
This isn’t a parody. Dylan Mulvaney is now the face of Bud Light. pic.twitter.com/cpygA74cG5
— Ian Miles Cheong (@stillgray) April 2, 2023
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” an Anheuser-Busch spokesperson said in a statement to Fox News. “From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
While critics continued to mock the company, Kid Rock let the company know how he really feels.
(Language warning)
Kid Rock has a message for Bud Light.
— Ian Miles Cheong (@stillgray) April 4, 2023
“Authentically connect with audiences”…is budweiser suggesting that we are all confused queers? I think I find that more insulting than picking some giant pussy-man to sell beer.
I didn’t like their beer before but I absolutely despise it now!
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THAT was AWESOME! I love simple messaging, so effective in dealing with simpletons.
I find it amazing that a trans gender woman is suppose the represent women in any way. It is laughable and sad that they are considered female enough to represent women! And women I don’t believe our young women should be competing in any way against biological males! Stand up and vote against this idiocy. Let there be a bathroom just for them to use and change in if they are somehow in the middle mentally but KEEP THEM OUT of Women’s anything. Demand it! We have rights and are not second class citizens!!!!
They’re beer has transitioned into crap nobody’s buying anymore. Are they the King of beers or the Queen of beers? nobody can tell these days.
I switched from Bud light to Coors light back in 2015 – 2016 when Anheuser-Busch decided to make a commercial that made a thinly veiled dig at Trump’s wall and told us to welcome all “immigrants” however they choose to get here. The commercial outraged the right and didn’t run very long. You would think they would learn not to make political statements and just stick to selling beer. Guess not.