The boycott against Bud Light over its partnership with transgender activist Dylan Mulvaney this spring is showing no signs of stopping, with beer distributors acknowledging that consumers have likely left the brand for good “and that’s how it’s going to be.”
If the recent Sturgis Motorcycle Rally is any indication, that distributor is right.
During the 10-day event, in which hundreds of thousands of bikers head to the South Dakota city each year to ride, enjoy parties and concerts, and sightsee, the Budweiser beer garage was dead.
Multiple videos posted on social media from different days showed the same empty spot, despite how jam packed the surrounding areas were.
ZERO attendees at the Budweiser tent in Sturgis
This may be the BIGGEST marketing blunder of all time! pic.twitter.com/iSNqTyyOgc
— Old Row (@OldRowOfficial) August 9, 2023
GO WOKE GO BROKE: August 2023 Sturgis Motorcycle Rally in South Dakota
***HUNDREDS OF THOUSANDS OF BIKERS ARE ATTENDING THIS MULTI-DAY EVENT***
Budweiser/Bud Light will never recover pic.twitter.com/SuN9fPP6YS
— Eric Spracklen🇺🇸 (@EricSpracklen) August 11, 2023
While Bud Light is taking the biggest hit, several Anheuser-Busch brands have been impacted, including Budweiser, Busch Light, and Natural Light.
Anheuser-Busch recently announced it was laying off hundreds of corporate employees amid the boycott and is even slashing its craft beer portfolio.
The boycott started April 1, when Mulvaney announced the partnership on social media for his celebration of “365 days of girlhood.” The trans influencer also posted another social media video of himself drinking a Bud Light in a bathtub.
Corporate leaders take note. YOU’RE on notice to stay the hell out of politics.
Just sell your products without labels and politics.
Glad to see bud tent empty. Great job South Dakota. Georgia now needs to be on boycott list.
Good, Now decent people can move over to the parallel economy businesses with all their stuff
They will just repackage their beer under another label
No real loss.