Mike Lindell, the CEO of MyPillow and staunch supporter of former President Donald Trump, claimed on Friday to have lost another business partner.
Lindell founded the MyPillow company and created its namesake product in 2004, later losing accreditation from the Better Business Bureau (BBB) in 2017 after an influx of consumer complaints about its advertising methods. He has also been a longtime supporter of Trump, beginning in the earlier days of his 2016 presidential campaign.
Lindell has also lost a number of prominent business partnerships since 2021, with the CEO claiming that it was due to his support of election fraud claims, insisting that he has been the victim of “cancel culture” while others have said his political pursuits have made his brand toxic and unpopular.
MyPillow was dropped by major vendors Kohl’s and Bed, Bath, & Beyond, who cited market research that showed low demand for the company’s products. Walmart and Slumberland Furniture followed suit later on.
On Friday, Lindell claimed during an appearance on Steve Bannon’s War Room program on Real America’s Voice that an unspecified online merchant server company had dropped support for one of his other ventures, the Lindell Recovery Network, which offers aid to struggling addicts, with Lindell himself being a former drug addict who started MyPillow after getting clean.
Lindell further claimed that the company told him in a phone call that they “don’t want to be associated with your name.”
“This just happened one hour ago, I had to pull over here on the road,” Lindell said, phoning into the interview from the seat of a car. “Our merchant server just canceled the Lindell Recovery Network, this is my network for addicts, and I’ve had [the website] with them, I don’t know, five, six years…So now, that’s a distraction, I’ve got to take more of my funds and put in to help [the site].”
In addition, MyPillow was briefly dropped as an advertiser by Fox News last month, with Lindell telling Newsweek that he was uncertain why.
“This was on Wednesday. I spent a day wondering what to do,” he told Newsweek. “It’s very, very disturbing news.”
A source close to the matter at Fox News later told Newsweek that the situation was down to the company’s advertiser account not being paid up. MyPillow ads returned to the network in February, with Fox News noting only its prior stance on the matter.
“As soon as their account is paid, we would be happy to accept their advertising,” its initial statement explained.