Outspoken Christian and NBA star Jonathan Isaac is taking another stand against the leftist narratives sweeping the United States by launching a new sports and apparel company founded on the tenets of the love of God and country.
Isaac, who refused to kneel in protest against the national anthem during seasonal games during the peak of the Black Lives Matter movement, said his new brand, UNITUS, would launch in August.
“UNITUS is a sports and apparel company, and the basis of it for me is freedom,” Isaac told PragerU’s Amala Ekpunobi in the documentary Unwoke Inc. “You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that. And I think they have the free choice to do so, as much as I disagree, but I feel that we also have the freedom to create what we want to create.”
The 6’11” Orlando Magic forward said the vision of his latest venture would sign athletes from various sports and establish an infrastructure that allows American families to purchase sports apparel from a company aligned with their values.
After refusing to embrace the BLM movement and standing for the national anthem, Issac’s name made headlines, telling media that his Christian faith “absolutely” informed his decision.
“We can be proud of what we believe in,” he said. “We don’t have to hide or be ashamed of it. As the day continues to get darker and darker and crazier and crazier — you standing up for what you believe is only going to get harder — but it’s only going to become more and more necessary.”
Issac’s move comes as conservatives have boycotted several corporations and brands, accusing them of leaving traditional American values unrepresented by embracing transgenderism. For example, Anheuser-Busch has experienced a $27 billion drop in market value since its partnership with transgender social media influencer Dylan Mulvaney was revealed.
Other boycotts have been launched against Target and Kohls over transgender-related clothing, and the Los Angeles Dodgers for inviting the “Sisters of Perpetual Indulgence,” which critics have labeled anti-Catholic, to the franchise’s 2023 Pride Night.
Isaac became one of The Daily Wire Book’s first authors in 2022 after releasing “Why I Stand,” which shares the basketball star’s story of how he found the courage to stand for his beliefs through a series of divine connections and unwavering faith.