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Fox’s Post-Tucker Ratings Show Actions Have Consequences

Fox “parting ways” with Tucker Carlson was an insane move by any standards of business, given how popular his show was on the network.

As we noted, it didn’t seem to have affected Carlson’s mood, as he seemed to be having a good time with his wife down in Florida. He also put out a video on Twitter. While he didn’t talk specifically about the “parting of the ways,” I think he was making it clear that he wasn’t going to be silenced.

But it is affecting Fox. They’ve taken a huge hit in just one day since the news broke on Monday.

They had Fox host Brian Kilmeade stand in for Carlson on Monday night and for now intend to have rotating hosts. It’s safe to say that did not go well. With some rubberneckers tuning in to see what would go on, he got 2.6 million people. But then the next night on Tuesday, it dropped like a stone to 1.7 million.

While they “won” the night (because everyone else still was awful), the difference between the draw of Tucker versus without him was stark. While they beat MSNBC’s Chris Hayes’ 1.45 and CNN’s Anderson Cooper with 678,000, Carlson averaged 3.3 million last year, and just two weeks ago, he had 3.2. million.

There was also another important thing that took a hit — the vital 25-54 demographic. Fox landed in third place with that all-important group.

The program had rating of 0.24 in the 25-54 age demographic, while Carlson’s show saw a 0.37 rating in the same demographic April 17, the data shows. The show averaged nearly 2.6 million viewers in total, below Carlson’s show Monday, which averaged roughly 3.7 million viewers. [….]

In 2022, “Tucker Carlson Tonight” ranked second place in total cable news viewership with 3.3 million total viewers, according to Adweek.

It wasn’t only Tucker’s slot that was affected, other shows were hit with a decline as well without the strong lead-in that Tucker provided. Newsmax for instance benefitted from people’s anger at Fox:

Without the tentpole that Carlson’s program provided, the ratings for other Fox News shows were down as well. “Hannity” averaged 2 million viewers, a decline of 20% from the previous week. “The Ingraham Angle” scored 1.56 million, down 12%.

Newsmax appeared to be the beneficiary of Carlson fans looking for an alternative. “Eric Bolling The Balance” pulled in 562,000 viewers in the 8 p.m. Eastern hour, a fivefold increase over last Tuesday when Carlson was his competition (with guest Elon Musk). Bolling is a former Fox News host.

The rest of the Newsmax lineup saw a lift as well, with the audiences for “Rob Schmitt Tonight,” “Prime News” and “Greg Kelly Reports” all doubling in size from a week ago.

So we’ll have to see how this shakes out, but it’s clear this is going to hit Fox right in the pocketbook.

What’s truly funny is that his remarks from Twitter already have far more viewers than the Fox offerings in his timeslot, with over 7.4 million views of his remarks (and 22 million impressions of his tweet) as of this writing and likely a lot more to come.

That says everything right there. Actions have consequences, and Fox should be listening. If they’re not and they don’t change course, they may be as finished as any of the other liberal media outlets.

  • Richard A Magnuson says:

    People have learned from the Bud Light fiasco that they do have power and can make their voices heard. Us viewers will not be back.

  • SHAMUS says:

    I heard it was primarily Lacklan and Paul Ryan who pushed for the ouster of Tucker because they’re trying to SELL the Fox News franchise. Well, if so it’s likely to go at “fire sale” pricing as its market value is progressively going south like Twitter!

    • B says:

      Paul Ryan is a traitor to America. He should be tried and executed.
      Until America finds her balls and purges the Communist enemies to the Constitution, she will continue to be destroyed.

  • B says:

    Fox was already finished since Nov 2020- Tucker was their only draw.

  • Debby says:

    One thing we CAN COUNT ON … Tucker is better off and now is free from being controlled by Commie Murdoch at FOX. TUCKER ISNT HURT IN ANY WAY….. Tucker is THE MEDIA KING AND THE REAL PEOPLES CHOICE …. that will not change. It’ll only get stronger and more resistant the more the libs push. Tucker will be around and even more informative now…people trust him, the lefties hate him bc they’re jealous of being forced to be a zombie, of prostituting their souls, TUCKER WILL CARRY ON….EVEN BETTER

  • Selma Kelly says:

    Fox thinks this is only temporary during the adjustment period. No, were gonna bring down the whole house this time

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