The list of American companies and corporations facing backlash and the threat of boycotts as they fall like dominos to the woke mob seems to increase daily. One of the latest is Anheuser-Busch (AB InBev), after recently joining forces with transgender TikTok personality Dylan Mulvaney to promote Bud Light.
This latest marketing decision does not seem to be a good one for the beer giant from the outset. On Thursday, Wil Fischer Distributing, located in the Springfield Missouri area, canceled all upcoming appearances of the iconic Anheuser-Busch Clydesdale horse team. The distributorship cited concerns about the safety of their employees in the wake of reaction surrounding the partnership between Anheuser-Busch and Mulvaney.
The uproar began on Sunday, before the NCAA men’s basketball championship game on Monday, when Mulvaney, a biological male who is documenting his transitioning into a woman on Instagram, posted a sponsored post. The Instagram video showed Mulvaney sitting in front of several cans of Bud Light beer and announcing a contest sponsored by Bud Light.
Pushback against the endorsement by Mulvaney began immediately on social media. One of the first was from singer-songwriter Kid Rock, who took to Instagram wearing a MAGA hat, which automatically counts as violence for some. He shouted profanities at Bud Light and Anheuser-Busch, then began shooting at cases of the beer with an automatic rifle. A video of a guy exercising his freedom of expression for sure, apparently potentially violent for the folks at Wil Fischer Distributing.
Warning – Language:
— KidRock (@KidRock) April 4, 2023
Kid Rock is not the only entertainer who has shown up on social media voicing their displeasure with Bud Light and Anheuser-Busch. Country music stars Travis Tritt and John Rich have also stated that they are dropping all Anheuser-Busch products from their tours and venues. Tritt claims to know of other country music entertainers doing the same thing but who are too afraid to say so publicly. Despite drag queens at the recent CMT Country Music Awards, country music tends to be a fairly conservative audience. Tritt may be correct, and other artists and fans will follow.
Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear. https://t.co/YgjO9P03tR
— Travis Tritt (@Travistritt) April 6, 2023
Anheuser-Busch is a corporation with worldwide reach. But for St. Louisans, where Anheuser-Busch has been an anchor of the city since 1852, there is a great sense of pride in having a global entity right in their backyard. Anheuser-Busch is synonymous with the St. Louis Cardinals, having once been owners of the team. The presence of Anheuser-Busch can be felt all around the city from their charitable works, to the corner bar. Springfield, Missouri is a fairly conservative area. Many people around the state refer to it as the “Bible Belt.” It is also the home of the Cardinals AA affiliate. In an area like that, mixing baseball, beer, and cultural issues may not get Anheuser-Busch the outcome of this marketing campaign they thought it would.
While no one thinks transgenderism is going away completely, its 15 minutes of fame may be on the horizon. A Gallup poll from January of this year shows that Democrats are quickly becoming an island unto themselves on the issue. The poll showed that 75 percent of Democrats thought that companies should take political stances on issues, while only 40 percent of Independents and 18 percent of Republicans thought that political statements by companies were a winning strategy.
Alissa Heinersheid is the Vice President of Marketing for Anheuser-Busch. She has stated that “Female representation is a personal passion point of mine,” and added, “When we looked at this job to be done, attracting new drinkers, we started out with who we are and what do we stand for.”
Gareth Boyd is the Marketing and PR Director for Forte Analytica. He echoed what Bud Light drinkers across the nation are no doubt thinking as well. He said of the decision to bring on Mulvaney, “I really cannot understand their approach for this because their core audience just cannot relate. Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense.”
There is better beer than Bud Light.
There is better apparel than Nike.
Drink beer and wear clothes that aren't focused on wokeness.
— Lance Gooden (@Lancegooden) April 7, 2023
Anheuser-BuschTransheuser – Busch hopefully will come to their senses about the tranny bullshit. They are going to lose a lot of customers and show people (like Travis Tritt, etc.)
Thanks to that distributer. Sick and tired of all this nonsense.
Use to love the Bud image that portrayed humanity and decency and good values.
Sad and pathetic.
Bud products are in the penalty box in mu household.
I guess for Anheuser-Busch, Bud Light just made sense since light beer is only pretending to be real beer while a transgender woman is just pretending to be a woman! AKA woman light.
Honestly, though, not everyone boycotting Bud Light is getting it right! We need to be boycotting ALL Anheuser-Busch products, not just the one. We need to do exactly what the Left does and CANCEL entire companies until they come groveling back.