After alienating “fratty” customers and hiring biological male Dylan Mulvaney to promote Bud Light, resulting in a $5 billion loss over the past few days, Anheuser-Busch CEO Brendan Whitworth is finally weighing in.
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew, We’re honored to be part of the fabric of this country.
Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,” he continued. “My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”
— Anheuser-Busch (@AnheuserBusch) April 14, 2023
“I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others,” Whitworth concluded. “Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.”
Meanwhile, no word from Bud Light Vice President of Marketing Alissa Heinerscheid over her decision to destroy the brand.
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu
— Old Row (@OldRowOfficial) April 9, 2023
If I walk into a Convenience Store, & they have Budweiser in their cooler, I will ask them why?, …and walk across the Street to their competitor.
Mom & Pops should know better than to support this BS.
Grassroots works best from the bottom up & that is who they count on. Hit them where it hurts!
This woke crap is absurd. The majority of Americans do not approve and have made their voices heard for a long time now. Yet these companies continue to push this agenda.? They think that if it goes bad, they can just apologize and all is well. Sorry, but for me, these apologies are no longer accepted. Anyone that knows anything about marketing and the investment behind it, also knows that this wasn’t an accidental oversight like AB’s CEO wants you to believe. Making an example out of their poor decisions is what’s needed. There are plenty of other beers to choose from if AB and all its affiliated companies disappears entirely from the marketplace, it wouldn’t bother me at all. In fact, it would be a good message for those companies that continue to disregard the majority.
Anheuser-Busch may have lost over $5 billion in the last few days (good), however the reason they do not seem to care is that Blackrock bailed them out and now they don’t haver to worry about falling sales.